July 15th, 2014

Doctor heal thyself: getting meta on the Adlininc.com redesign

I think it’s important to redesign your own website once every ten years, whether you need it or not. So, with the help of some killer creatives, that’s what I’ve done. I thought I’d share some of the adventures and insights with all y’all, because that’s the kind of gal I am.

Insight 1: Designing for yourself sucks, and I’m a terrible client.
This project just gave me more clarity around why I’m a consultant, and why I have to be a consultant to do the work I do. I could not get the kind of perspective I needed, and I was driving myself crazy with pressure to do for myself what comes so easily when I do it with clients. So, I turned to the best resources I know and they nailed it in no time. I’m the first to tell people that you have to have outside perspective to get to greatness, because when you’re part of a business you simply have to be in the weeds, and the weeds aren’t where it’s at for brand. Read More


March 26th, 2013

Back by popular demand: Let Them Pee

Hey there! I was mentioned in this fun article by Greg Nudelman, who shows extraordinary taste when it comes to “UX People.” And just ’cause, I figured I’d repost the original, now-famous “Let them pee” blurb! Here you go! (get it?)

Imagine you are sitting in a car in the middle of a long road trip. You really have to pee. It’s all you can think about. Your eyes are peeled for the nearest rest stop. You’re spending all of your cognitive cycles trying to calculate how long you can hold it before the situation becomes dire and you´re starting to weigh the pros and cons of pulling over to the side of the road. It´s bad. Meanwhile, your beloved is sitting next to you, chattering on about how lovely the scenery is. Needless to say, you´re not that interested nor are you being even remotely attentive. Your beloved begins to get irked. Things start to escalate and both sides get irritated, each convinced they are ´right´ to be doing what they are doing.  Read More


April 2nd, 2012

We need more underpants

I found an old post that I never ported over–it’s from 2006! Remember 2006? That was like…ages ago. But it’s still a good in my extremely humble opinion, so here you go!

“Technology” is totally uninteresting to regular people. And yet, it totally fascinates and terrifies and motivates all of us who work on things that do interest real people.I just read [ed. note: in 2006!]  Christine Perfetti’s interview with Gerry McGovern published in the UIE Newsletter. There’s a super-duper diamond of a gem in it: Read More