Category Archives: U-X-Ray Vision

July 15th, 2014

Doctor heal thyself: getting meta on the redesign

I think it’s important to redesign your own website once every ten years, whether you need it or not. So, with the help of some killer creatives, that’s what I’ve done. I thought I’d share some of the adventures and insights with all y’all, because that’s the kind of gal I am.

Insight 1: Designing for yourself sucks, and I’m a terrible client.
This project just gave me more clarity around why I’m a consultant, and why I have to be a consultant to do the work I do. I could not get the kind of perspective I needed, and I was driving myself crazy with pressure to do for myself what comes so easily when I do it with clients. So, I turned to the best resources I know and they nailed it in no time. I’m the first to tell people that you have to have outside perspective to get to greatness, because when you’re part of a business you simply have to be in the weeds, and the weeds aren’t where it’s at for brand. Read More