Why do so many home pages suck?
Simple answer: because it’s been a couple months (at least) since they were designed.
Here’s what happens:
Awesome IA/UX/Design people collaborate in some combination to create a really nice home page template (or several templates). They get them approved. Marketing likes them and totally understands what creative assets they’ll get to create and use in the templates. Awesome IA/UX/Design people create equally awesome style guide, which looks very swanky and well organized. It is designed to look gorgeous when it’s printed out on portrait-oriented paper, preferably not of a standard size. It has the templates all marked up with annotations (in just the perfect color) detailing hex values and font sizes and leading and color palettes. It’s glorious. Read More