Travel Gems Persona Prioritization

  1. Increase number of users who add their first Gem Photo within 2 months of downloading app from 5% to 15% (within 6 months.)
  2. Increase percentage of new downloaders who comment at least once within two weeks of download from 10% to 20% (within 6 months)
  3. Increase average total Gem Photos shared by any Gem Photo contributor from 5 to 10 (within 6 months)

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