Tamara Adlin

Tamara Adlin

Executive Aligner, UX Strategist, Persona Expert, Speaker, Author

A little irreverent, a lot smart, and very practical, Tamara Adlin helps startups (and companies that want to behave like startups) unclusterf**k themselves.

I get geniuses from the chaos of a gazillion ideas to the laser focus they need for success. I ask the questions that are so basic they’re brutal, and I’m there to help get to the answers. Once the focus is there, I turn my attention to the experience we need to create to attract and make sense to ordinary humans. I help build the right product processes, create the team, coach the players, and speed up the system.

I’m proud to say the startups I’ve worked with have a far-above-average hit rate.

I’ve written several books on Personas, including my lastest website on Alignment Personas. Alignment Personas help solve a lot of communication and focus problems in organizations, and they ensure any research you end up doing will be understood and have an impact.

And I’m a speaker. A really good one. I love to do it, I bring my passion for my work to every talk, and my energy tends to energize. Of course I speak on customer centrism, alignment personas, and all things startup. Lately, I’ve added practical pep talks on how to negotiate for the salary and title you deserve. 

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