Ummm…what question are you trying to answer?
By Tamara AdlinSeptember 16, 2009

Ummm…what question are you trying to answer?

The other day we were meeting with a prospective client (who will remain nameless, but let’s give them a nickname shall we? Let’s call them Acme.) During our ‘getting to know you’ meeting, we were looking at some of the UIs on their current products.

The Persona Non Grata article is a gift. Really.
By Tamara AdlinFebruary 26, 2008

The Persona Non Grata article is a gift. Really.

Bad, bad blogger. It’s been far too long since my last underpants entry. And what jolted me out of my blog lethargy? You guessed it. The ongoing fracas from that Persona Non Grata article in Interactions magazine by Steve Portigal.

Bad words at work are SO good.
By Tamara AdlinNovember 1, 2007

Bad words at work are SO good.

There’s proof! Swearing at work can be a-ok. Check it out: What the bleep? Swearing at work can inspire teamwork. Which is a damn good thing for me, because when I get excited, I get a terrible potty mouth (or, now that I’m all validated and shit, I should say a ‘fabulous potty mouth’).

User is a four-letter word: the cow argument
By Tamara AdlinAugust 21, 2007

User is a four-letter word: the cow argument

The word “user” is such a bad word. And, by the way, so is the word “customers.” They are confusing, arbitrary, totally flexible and, worse, a great excuse to never think about the real people who use or buy or enjoy or hate your products.

Musings on the Persona Lifecycle book.
By Tamara AdlinJuly 12, 2007

Musings on the Persona Lifecycle book.

After writing a gigantic book on personas, you would think I’d be completely out of things to say on the topic. But no. There’s more. Like, for example, the things I have to say about the book itself, and why it’s so loooooong, and why that ended up being a good thing for most people.