I give pep talks to women to help them get through a job change and/or negotiation. I tell them to be brave for 10 seconds, say it, and shut up.
Talk: World Usability Day 2018
This is a story about facing unforeseen challenges that made me want to rip my hair out (and use that hair to smack my client). It’s a story about how blockchain, in all its obscenely technical and ridiculously disruptive glory, flew into my airspace and hit me like a flock of geese hits a majestic airplane.
Talk: UX Cake Podcast
“We’re talking with Tamara Adlin, a persona pioneer, about a process for creating personas that not only aligns executives and stakeholders, but that also actually gets those personas used. Tamara’s honed this process over the last decade, and she shares with ‘alignment personas’ are, how and why she creates them, and how you can create them too.
My friend Benjamin asked a great question when I published my recent article on personas. In that article one reason an existing set of personas might not have worked: “They were probably created for the entire company, a big bunch of products or services, or a big division in the company…”
I got a call today from yet another person in yet another large company (a super-big one this time) who has been tasked to ‘refresh the personas’ that were created several years ago by collecting new data and creating new posters. Let’s unpack the ‘reasons‘ to refresh them.
Talk: World Usability Day Keynote 2014
Tamara presented the opening keynote talk at the World Usability Day conference.
I found an old post that I never ported over–it’s from 2006! Remember 2006? That was like…ages ago. But it’s still a good in my extremely humble opinion, so here you go!