Kryptonite
By Tamara AdlinNovember 8, 2018
Talk: World Usability Day 2018

Kryptonite

This is a story about facing unforeseen challenges that made me want to rip my hair out (and use that hair to smack my client). It’s a story about how blockchain, in all its obscenely technical and ridiculously disruptive glory, flew into my airspace and hit me like a flock of geese hits a majestic airplane.

Creating Personas that Align Stakeholders
By Tamara AdlinApril 22, 2018
Talk: UX Cake Podcast

Creating Personas that Align Stakeholders

“We’re talking with Tamara Adlin, a persona pioneer, about a process for creating personas that not only aligns executives and stakeholders, but that also actually gets those personas used. Tamara’s honed this process over the last decade, and she shares with ‘alignment personas’ are, how and why she creates them, and how you can create them too.

What to do when you are asked to “refresh the personas”
By Tamara AdlinSeptember 20, 2017
Article

What to do when you are asked to “refresh the personas”

I got a call today from yet another person in yet another large company (a super-big one this time) who has been tasked to ‘refresh the personas’ that were created several years ago by collecting new data and creating new posters. Let’s unpack the ‘reasons‘ to refresh them.