User is a four-letter word: the cow argument
By Tamara AdlinAugust 21, 2007
Article

User is a four-letter word: the cow argument

The word “user” is such a bad word. And, by the way, so is the word “customers.” They are confusing, arbitrary, totally flexible and, worse, a great excuse to never think about the real people who use or buy or enjoy or hate your products.

Corporate Underpants.
By Tamara AdlinApril 26, 2007
Article

Corporate Underpants.

I picture big companies as if each one of them was really some kind of huge person. A giant resembling a businessperson in a suit. To the casual glance, and from the outside, they often seem impeccable, well put together, professional, thoughtful, perfectly groomed, confident, and capable just like a person in a well-cut business suit of the finest fabric.