Why UXers are — and shouldn’t be — intimidated by blockchain.
By Tamara AdlinSeptember 18, 2020
Article

Why UXers are — and shouldn’t be — intimidated by blockchain.

I’ll admit it. I’m intimidated by blockchain. I started working in the space a couple of years ago and I’m still at advanced-beginner status. It’s an unfamiliar feeling: I’ve faced dozens of new technologies and domains over my 20+-year UX career, but it’s never felt like this.

What to do when you are asked to “refresh the personas”
By Tamara AdlinSeptember 20, 2017
Article

What to do when you are asked to “refresh the personas”

I got a call today from yet another person in yet another large company (a super-big one this time) who has been tasked to ‘refresh the personas’ that were created several years ago by collecting new data and creating new posters. Let’s unpack the ‘reasons‘ to refresh them.