![“We need more [latest tech thing]” underpants](https://adlininc.com/wp-content/uploads/2020/11/we-need-more-sexy-tech-795x600.png "“We need more [latest tech thing]” underpants")
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“We need more [latest tech thing]” underpants
I found an old post that I never ported over–it’s from 2006! Remember 2006? That was like…ages ago. But it’s still a good in my extremely humble opinion, so here you go!
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What happens if you don’t use personas?
A potential client once asked me to write this up to help her convince the powers-that-be to invest in the project. Thought I’d share with all y’all.
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36 electronic devices are still on in the cabin… and other awesome lies.
You know how I am about traveling. I take pleasure in tiny rebellions, like only putting my cell phone in ‘airplane mode’ instead of turning it all the way off. And I think maybe I’m not the only person who does this.
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User is a four-letter word: the cow argument
The word “user” is such a bad word. And, by the way, so is the word “customers.” They are confusing, arbitrary, totally flexible and, worse, a great excuse to never think about the real people who use or buy or enjoy or hate your products.
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Corporate Underpants.
I picture big companies as if each one of them was really some kind of huge person. A giant resembling a businessperson in a suit. To the casual glance, and from the outside, they often seem impeccable, well put together, professional, thoughtful, perfectly groomed, confident, and capable just like a person in a well-cut business suit of the finest fabric.