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Back by popular demand: Let Them Pee
Hey there! I was mentioned in this fun article by Greg Nudelman, who shows extraordinary taste when it comes to “UX People.” And just ‘cause, I figured I’d repost the original, now-famous “Let them pee” blurb!
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What happens if you don’t use personas?
A potential client once asked me to write this up to help her convince the powers-that-be to invest in the project. Thought I’d share with all y’all.