Glassdoor is the fastest growing jobs and recruiting site. Glassdoor is designed to enable employees to share their experiences working with any company. I worked with the team to create user personas for Glassdoor. The exec team participated in my ad hoc persona workshop and our core persona creation team went on to find interesting and innovative ways to apply Glassdoor’s extensive user data to the work we did. The result is a goals-based, data-supported set of user personas that they are putting to work in multiple ways and on multiple teams.