A little irreverent, a lot smart, and very practical, Tamara Adlin helps startups (and companies that want to behave like startups) unclusterf**k themselves.
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For User-Focused Companies
Great products come from teams that are aligned from the top down. I consult with executive and stakeholder teams to bring them into lock-step about what they are building, for which users, and why. The results? Empowered teams, incredible products, and customers who happily do the things that make your business thrive.
For UX Practitioners
I wrote two books about traditional, data-driven personas, and I haven’t followed my own advice since. That’s because I now focus on personas as a solution to a higher-level problem than data communication, and I’ve invented a new Alignment Persona process to solve it.
UX Due Diligence
For Startups & VCs
Bad user experiences account for 9 of the top 20 reasons startups fail. If you are a startups, or you are investing in startups, why aren’t you evaluating the UX strategy, team, process, and progress as carefully as you’re examining the code?