Adlin Inc.

Adlin Inc.

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Consulting

  • “We need help getting from idea to launch.”
  • “Our product kinda sucks but we’re not sure how to fix it.”
  • “We need our executives to get aligned.”
  • “We need personas (we think).”
  • “We need to get better at doing all of this in-house.”
  • Work with me.

“We need our executives to get aligned.”

Maybe you’ve seen one of my articles or heard one of my talks or interviews about executive alignment. Executive alignment is a funny thing: it’s absolutely critical to a well-functioning organization, it usually doesn’t exist, and it’s a problem no one thinks they have.

If you’re looking for a way to get through circular conversations, political undercurrents, shifting goals, and pointless arguments, give me a call. I’ve traced the cause of uninspiring products and services all the way back to the C-Suite (or high-level stakeholders), where I always find a game of telephone cleverly disguised as clear communication.

The trick is to completely change the conversation. Together, we will refocus on your users and customers to establish a new common language. My Executive Alignment workshop isn’t touchy-feely, kumbaya bullshit. It’s a structured process rooted in measurable business results. Extra bonus: it will magically transform how you communicate with everyone in your organization and there’s a direct line from executive alignment to product excellence.

The result of working with Tamara Adlin is an exec and product team focused on the key customers and empowered to move your business forward. Tamara delivers on her promise to take the dissonance out of product development. And she has an incredible ability to coach executives and product people to consensus.

Sonia Schechter
CMO
Marxent

Tamara is fantastic. Healthcare is complex with a myriad of different audiences with wildly different needs. Tamara did an amazing job of helping our large group of business owners work together to identify our users’ needs and then prioritize them. Her expertise and humor were much appreciated by all involved.

Margo Schneider
Senior Director, Content and Digital Strategy
UW Medicine

Tamara is a force of nature bent on creating consensus out of chaos. She stepped in to help wrangle stakeholders and align interests at the beginning of a recent project, and in the process helped provide a foundation that has let us lean in and get right to work. She was flexible, affable, and always goal oriented. Her ability to adapt to personalities and politics is second only, perhaps, to her ability to keep a room engaged and an activity energetic. I will definitely look for opportunities to work with her in the future.

Andy Fitzgerald
User Experience Architecture & Design Consultant and thought leader

Tamara is a “go to” for transforming product organizations. She has been at the forefront of persona based product development before it was “even a thing.” Theory is hard to translate into practice. Tamara works with teams to reset their relationship with the customer and use that to produce better products. She’s smart, funny and a delight to work with. Above all, she achieves results. Highly recommended!

Richard Cusick
SVP and GM
Technology Platforms

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    About Tamara Adlin

    A little irreverent, a lot smart, and very practical, Tamara brings years of experience and fresh thinking to executive teams, startups, UX, and personas.

    More about Tamara

    Get in touch

    I’m here and happy to talk about consulting and speaking engagements.

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