Consulting

Working with Tamara was an inspiration. With her exceptional blend of strategic, technical and personal qualities, she effortlessly bridged the 5,000+ miles which separated our offices. The feedback on the new site – both internally and externally – has been overwhelmingly positive. And a year later, our personas are still alive and kicking – our colleagues are using them as a reference in various other efforts to better respond to our stakeholders. Tamara was a pleasure to work with – and much more fun than most international web gurus.

I worked with Tamara at Amazon.com, where she quickly became one of the most respected customer advocates in the company. Tamara is a great person to bring in to your product development efforts. She not only champions user-centered design processes and persona development, but knows how to take concepts and principles and turn them into real results for your customers.

I worked with Tamara both at Amazon and Zillow and in both situations she was able to help our teams find a way through the swath of technical and business problems to create better user experiences. Her insights are amazing and will help your team get to better solutions faster. A few days with Tamara saved us weeks of arguing/hashing out designs within our teams. She’s fun to work with and I’d love to work with her again.

Tamara is a “go to” for transforming product organizations. She has been at the forefront of persona based product development before it was “even a thing.” Theory is hard to translate into practice. Tamara works with teams to reset their relationship with the customer and use that to produce better products. She’s smart, funny and a delight to work with. Above all, she achieves results. Highly recommended!