“Our product kinda sucks but we’re not sure how to fix it.“
You’ve launched…something. People are using it…kind of. For some reason, all the cool ideas fizzle before they hit the screens.
Call me in for a combination of a gazillion years of experience in user-centered design and a startup-native’s true dedication to practicality. I’ll help you clean things up, well-oil the machine, and extract the ‘wow’ potential simmering in your product.
Working with Tamara was an inspiration. With her exceptional blend of strategic, technical and personal qualities, she effortlessly bridged the 5,000+ miles which separated our offices. The feedback on the new site – both internally and externally – has been overwhelmingly positive. And a year later, our personas are still alive and kicking – our colleagues are using them as a reference in various other efforts to better respond to our stakeholders. Tamara was a pleasure to work with – and much more fun than most international web gurus.
I worked with Tamara at Amazon.com, where she quickly became one of the most respected customer advocates in the company. Tamara is a great person to bring in to your product development efforts. She not only champions user-centered design processes and persona development, but knows how to take concepts and principles and turn them into real results for your customers.
I worked with Tamara both at Amazon and Zillow and in both situations she was able to help our teams find a way through the swath of technical and business problems to create better user experiences. Her insights are amazing and will help your team get to better solutions faster. A few days with Tamara saved us weeks of arguing/hashing out designs within our teams. She’s fun to work with and I’d love to work with her again.
Tamara is a “go to” for transforming product organizations. She has been at the forefront of persona based product development before it was “even a thing.” Theory is hard to translate into practice. Tamara works with teams to reset their relationship with the customer and use that to produce better products. She’s smart, funny and a delight to work with. Above all, she achieves results. Highly recommended!