“We need help getting from idea to launch.”
You have the big idea for a killer product countless people will love. You also have limited resources and huge time pressures. Figuring out what to launch first is turning out to be a little tricky. Turns out no one really knows what an ‘MVP’ is or should be. I can help you and your team hone your product strategy and create the action plan that will get you to launch:
- Zero in on the wants and needs of the people you are building your current product for (and selling it to, because often these aren’t the same people)
- Align your core team and stop the game of telephone (this is a biggie!)
- Prioritize a huge list of features to extract a tightly-scoped plan for something you can actually build
- Figure out how to get from a list of features to a customer-delighting product
Together we’ll slow-down-to-speed-up, but we won’t slow down that much. In as little as a couple of weeks, creative chaos will turn into a crystal-clear product and UX strategy and a tactical design-and-build plan. You’ll be surprised how fast your team can work when they are all pulling in exactly the same direction.
My track record:
I’ve consulted with startups since 2005 (and been part of several before that). 18 deep engagements with early-stage startups, 7 Acquisitions, 4 IPOs, and counting. (Success rate math: me 60% > startup average 10%)
Tamara was the product rock of RADAR that got us moving in the right direction. When building a fundamentally new technology it can be applied to zillions of things and Tamara helped us focus on what was important and what would actually deliver value to THE USER. Beyond that Tamara was an invaluable mentor and even sometimes mediator for the founding team. She is a unicorn.
Working with Tamara has given our team a sense of relief. In pursuing our business goals, the executive team believed we were aligned, yet we constantly ran in circles. Tamara revealed the small but important differences in each team members’ understanding of the goals. Her patented unclusterfucking technique set us on the same track, and we’ve since knocked out tasks without a problem.
I worked closely with Tamara for over a year at a B2B tech startup. Her passion for user-centered design is clear and she is committed to creating viable successful businesses from great ideas. Tamara delights in big ideas, working collaboratively, and bringing great talent to the table to do what they do best. She’s not afraid to speak truth to power—and she does so without ego and with the best interest of the business always in the forefront. Tamara’s passion for making ideas into businesses that delight and serve their customers makes her a sought-after resource by CEOs around the country. I look forward to working with her again in the future.
Tamara brought so much energy and new thinking to our product team. We built personas together, and they’ve become a rallying point for our company, adding a ton of focus to our product decisions.
Tamara is a “go to” for transforming product organizations. She has been at the forefront of persona based product development before it was “even a thing.” Theory is hard to translate into practice. Tamara works with teams to reset their relationship with the customer and use that to produce better products. She’s smart, funny and a delight to work with. Above all, she achieves results. Highly recommended!