Driving User Experience Design with guest…me!
By Tamara AdlinSeptember 8, 2020
Talk: The State of Commerce Experience Podcast

Driving User Experience Design with guest…me!

Host Brian Walker and I talk about the evolution of the UX design profession, what it takes to get executives to truly understand their customers’ experiences and why the future of eCommerce may actually lie in reCommerce.

The Power of Personas
By Tamara AdlinDecember 9, 2019
Talk: Content Strategy Insights Podcast

The Power of Personas

Tamara Adlin uses the power of user personas to align teams and help them develop better products. Tamara literally co-wrote the first book on how to develop and use personas. She has subsequently developed several practices that help teams align executives and other stakeholders on how to build genuinely customer-focused products and services.

Negotiate the Salary & Title You Deserve
By Tamara AdlinJuly 22, 2019
Talk: UX Cake Podcast

Negotiate the Salary & Title You Deserve

Negotiating a salary or title in UX in general is not easy, a lot of people struggle with translating their value in UX into business metrics. So it can be challenging for anyone, but many women especially have other internal hurdles to jump.

Creating Personas that Align Stakeholders
By Tamara AdlinApril 22, 2018
Talk: UX Cake Podcast

Creating Personas that Align Stakeholders

“We’re talking with Tamara Adlin, a persona pioneer, about a process for creating personas that not only aligns executives and stakeholders, but that also actually gets those personas used. Tamara’s honed this process over the last decade, and she shares with ‘alignment personas’ are, how and why she creates them, and how you can create them too.