Talk: Human Insights Podcast
Speaking the language of execs: it’s not about CX
To quote me: “I would evangelize business centricity to customer-focused professionals. That’s what’s standing in your way. We’ve tried all the arguments about why it’s so great to be customer-centered. We have to meet them where they are. We have to find the people who control the dollars….If you’ve been battling as a professional with evangelizing customer-centricity, then stop and ask yourself, how can I become more business-centered to achieve the same result.”
Talk
Introduction to Executive Alignment and Alignment Personas
Join me for a 45-minute intro to some of the real (and very human) reasons why organizations full of great, talented people don’t release awesome, useful products, and how executive alignment (using alignment personas) can make all the difference.
Talk: The State of Commerce Experience Podcast
Driving User Experience Design with guest…me!
Host Brian Walker and I talk about the evolution of the UX design profession, what it takes to get executives to truly understand their customers’ experiences and why the future of eCommerce may actually lie in reCommerce.
Talk: UW HCDE
Ask Me Anything on Salaries, Negotiation, and Asking for the Right Title
An hour of practical, atypical advice on salaries, negotiations, and titles. Full of classic hits like ‘be brave for 10 seconds,’ ‘job descriptions are big dumb bullies,’ ‘say the number and STFU,’ ‘UX people need to learn about how business works,’ and ‘titles always matter.’ Also, there are diamonds.
Talk: Content Strategy Insights Podcast
The Power of Personas
Tamara Adlin uses the power of user personas to align teams and help them develop better products. Tamara literally co-wrote the first book on how to develop and use personas. She has subsequently developed several practices that help teams align executives and other stakeholders on how to build genuinely customer-focused products and services.
Talk: UX Cake Podcast
Negotiate the Salary & Title You Deserve
Negotiating a salary or title in UX in general is not easy, a lot of people struggle with translating their value in UX into business metrics. So it can be challenging for anyone, but many women especially have other internal hurdles to jump.
Talk: World Usability Day 2018
Kryptonite
This is a story about facing unforeseen challenges that made me want to rip my hair out (and use that hair to smack my client). It’s a story about how blockchain, in all its obscenely technical and ridiculously disruptive glory, flew into my airspace and hit me like a flock of geese hits a majestic airplane.
Talk: UX Cake Podcast
Creating Personas that Align Stakeholders
“We’re talking with Tamara Adlin, a persona pioneer, about a process for creating personas that not only aligns executives and stakeholders, but that also actually gets those personas used. Tamara’s honed this process over the last decade, and she shares with ‘alignment personas’ are, how and why she creates them, and how you can create them too.
Talk: World Usability Day Keynote 2014
Guru Heal Thyself: Getting To UX Greatness
Tamara presented the opening keynote talk at the World Usability Day conference.