John Tarpey, Director, United Nations / WIPO Communications

“Working with Tamara was an inspiration.  With her exceptional blend of strategic, technical and personal qualities, she effortlessly bridged the 5,000+ miles which separated our offices.  The personas she helped us create were invaluable in building a shared understanding of our users’ needs, which then drove the development of a new architecture and design for our website. The feedback on the new site – both internally and externally -  has been overwhelmingly positive.  And a year later, our personas are still alive and kicking – our colleagues are using them as a reference in various other efforts to better respond to our stakeholders. Tamara was a pleasure to work with – and much more fun than most international web experts.”