“Working with Tamara was an inspiration.  With her exceptional blend of strategic, technical and personal qualities, she effortlessly bridged the 5,000+ miles which separated our offices.  The personas she helped us create were invaluable in building a shared understanding of our users’ needs, which then drove the development of a new architecture and design for our website. The feedback on the new site – both internally and externally -  has been overwhelmingly positive.  And a year later, our personas are still alive and kicking – our colleagues are using them as a reference in various other efforts to better respond to our stakeholders. Tamara was a pleasure to work with – and much more fun than most international web experts.”

“I worked with Tamara at Amazon.com, where she quickly became one of the most respected customer advocates in the company. Tamara is a great person to bring in to your product development efforts. She not only champions user-centered design processes and persona development, but knows how to take concepts and principles and turn them into real results for your customers.”