“Tamara is an amazing resource for companies that need shape and discipline in their pursuit to keep the customer at the center of their work. She lead my organization through a series of conversations to shape enterprise personas that created a way for the organization to rally around consumers needs and priorities.

She believes in anchoring this work at the senior leadership level to create prioritization and tie to enterprise goals. In our case, we developed a persona framework that was unique to ways other companies thought about personas and absolutely spoke to how consumers move between persona states.

Not only was Tamara a terrific resource in shaping our persona strategy and deployment within our organization, she also took on additional consulting work to develop and transform our UX team into an effective partner with marketing, product development and the agile teams. I would recommend Tamara to any organization that cares about putting consumers first and struggles to making that focus a clearly articulated reality in their company.”