Always Be Testing Podcast Interview with Tye Degrange: Aligning Focus & User Experience (UX) for Marketers, Tamara Adlin, President, Adlin, Inc

From Tye’s description: User Experience (UX) How does it play into Marketing? How do leaders in Product, UX, and Marketing achieve FOCUS?

Tamara Adlin shares this and more in episode #27 of the Always Be Testing podcast!

She is a Product and UX Leader and Author of The Persona Lifecycle.

I recommend listening to anyone looking to level up their career in UX Product and Startup growth and how it ties into Performance Marketing and partner marketing (my world).

Props to her for tying her work to Performance Marketing and how it might be applicable.


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Executive Alignment in five conversations: protecting your projects from churn. Content Strategy Seattle meetup.

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The problem with perfect personas.