Co-Author

Personas personified. The definitive word on why personas are better than people in guiding your designs. Filled with case histories, sidebars, and helpful, useful guidelines as well as deep, penetrating analyses. A big book, and for reason. This book is unique in that it is truly for everyone: the practitioner, the researcher, and the teacher.

– Don Norman, author of Emotional Design and The Design of Everyday Things

Personas are powerful design tools, which are that much more dangerous if they are grounded in weak methodology. Pruitt and Adlin show you how to do personas right and how to base them on real user data. Follow their advice or risk disaster.

– Jakob Nielsen, author of Usability Engineering and Designing Web Usability: The Practice of Simplicity

The Essential Persona Lifecycle by Tamara Adlin and John Pruitt
COAUTHOR

The Essential Persona Lifecycle
Your Guide to Building and Using Personas

I’ve been working with, writing about, speaking on, and innovating around personas since I read Alan Cooper’s Inmates book in 1999. There’s no question about personas that I can’t help you answer. I know why so many persona efforts fail, and why personas are still an irreplacable tool for UX practitioners.

The Persona Lifecycle by John Pruitt and Tamara Adlin
COAUTHOR

The Persona Lifecycle
Keeping People in Mind Throughout Product Design

I’ve been working with, writing about, speaking on, and innovating around personas since I read Alan Cooper’s Inmates book in 1999. There’s no question about personas that I can’t help you answer. I know why so many persona efforts fail, and why personas are still an irreplacable tool for UX practitioners.

Contributor

CONTRIBUTOR
The Human-Computer Interaction Handbook

Chapter 46: Putting Personas to Work: Employing User Personas to Focus Product Planning, Design, and Development  by John Pruitt and Tamara Adlin

Online Marketing Heros by Michael Miller

CONTRIBUTOR
Online Marketing Heros

Chapter 7: Tamara Adlin: adlin inc.