Co-Author
COAUTHOR
The Essential Persona Lifecycle
Your Guide to Building and Using Personas
I’ve been working with, writing about, speaking on, and innovating around personas since I read Alan Cooper’s Inmates book in 1999. There’s no question about personas that I can’t help you answer. I know why so many persona efforts fail, and why personas are still an irreplacable tool for UX practitioners.
COAUTHOR
The Persona Lifecycle
Keeping People in Mind Throughout Product Design
I’ve been working with, writing about, speaking on, and innovating around personas since I read Alan Cooper’s Inmates book in 1999. There’s no question about personas that I can’t help you answer. I know why so many persona efforts fail, and why personas are still an irreplacable tool for UX practitioners.