Co-Author

The Essential Persona Lifecycle by Tamara Adlin and John Pruitt

COAUTHOR

The Essential Persona Lifecycle
Your Guide to Building and Using Personas

I’ve been working with, writing about, speaking on, and innovating around personas since I read Alan Cooper’s Inmates book in 1999. There’s no question about personas that I can’t help you answer. I know why so many persona efforts fail, and why personas are still an irreplacable tool for UX practitioners.

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Jakob Nielsen, author of Usability Engineering and Designing Web Usability: The Practice of Simplicity
Personas are powerful design tools, which are that much more dangerous if they are grounded in weak methodology. Pruitt and Adlin show you how to do personas right and how to base them on real user data. Follow their advice or risk disaster.
Don Norman, author of Emotional Design and The Design of Everyday Things
Personas personified. The definitive word on why personas are better than people in guiding your designs. Filled with case histories, sidebars, and helpful, useful guidelines as well as deep, penetrating analyses. A big book, and for reason. This book is unique in that it is truly for everyone: the practitioner, the researcher, and the teacher.

The Persona Lifecycle by John Pruitt and Tamara Adlin

COAUTHOR

The Persona Lifecycle
Keeping People in Mind Throughout Product Design

View Details on Amazon

Jakob Nielsen, author of Usability Engineering and Designing Web Usability: The Practice of Simplicity
Personas are powerful design tools, which are that much more dangerous if they are grounded in weak methodology. Pruitt and Adlin show you how to do personas right and how to base them on real user data. Follow their advice or risk disaster.
Don Norman, author of Emotional Design and The Design of Everyday Things
Personas personified. The definitive word on why personas are better than people in guiding your designs. Filled with case histories, sidebars, and helpful, useful guidelines as well as deep, penetrating analyses. A big book, and for reason. This book is unique in that it is truly for everyone: the practitioner, the researcher, and the teacher.

Jakob Nielsen, author of Usability Engineering and Designing Web Usability: The Practice of Simplicity

Don Norman, author of Emotional Design and The Design of Everyday Things

Jakob Nielsen, author of Usability Engineering and Designing Web Usability: The Practice of Simplicity

Don Norman, author of Emotional Design and The Design of Everyday Things

The Human-Computer Interaction Handbook

Marketing in the Age of Google

Online Marketing Heros

Connect

Co-Author

The Essential Persona Lifecycle Your Guide to Building and Using Personas

Jakob Nielsen, author of Usability Engineering and Designing Web Usability: The Practice of Simplicity

Don Norman, author of Emotional Design and The Design of Everyday Things

The Persona Lifecycle Keeping People in Mind Throughout Product Design

Jakob Nielsen, author of Usability Engineering and Designing Web Usability: The Practice of Simplicity

Don Norman, author of Emotional Design and The Design of Everyday Things

Contributor

The Human-Computer Interaction Handbook

Marketing in the Age of Google

Online Marketing Heros

The Essential Persona Lifecycle
Your Guide to Building and Using Personas

The Persona Lifecycle
Keeping People in Mind Throughout Product Design