Tamara Adlin helps teams make great products.


Former UX leader at Amazon
20+ years consulting (specializing in messy startups)
Co-author of the Persona Lifecycle books

When to contact me

You’re creating a new product.
Users don’t love your product.
You don’t love your product.
You need a fresh product strategy.
You need a prioritized roadmap.
You’re going after new users or customers.
You’re growing and your product (and processes) need to keep up.
You’re pivoting.
Your team is pulling in different directions.
You want help developing your career.

Some of my happy clients

Detailed Testimonials from these clients and many more

  • "I literally think there is never a meeting at Zillow where one of the personas [Tamara helped us create in 2006] is not cited by name."

    Rich Barton, Zillow Group

  • "Tamara was the product rock of RADAR that got us moving in the right direction. She is a unicorn."

    Spencer Hewett, Founder & CEO, RADAR

  • "Tamara is a 'go to' for transforming product organizations."

    Rich Cusick, Chief Product Officer, Universal Music Group

  • "Tamara is a elite-level expert in our field."

    Rebecca Destello, Senior User Research Manager, Google

  • "Tamara was a pleasure to work with – and much more fun than most international web experts."

    John Tarpey, Director, United Nations / WIPO Communications

  • "I worked with Tamara at Amazon.com, where she quickly became one of the most respected customer advocates in the company. "

    Jess Scheibach, Amazon.com

Enterprise Clients

Web 3 & Blockchain

Startup & Growth Companies

Ecommerce Companies

VC / Advisory

Pro Bono

What I’m great at

When strategy is based on knowing and solving users’ problems, and your team is pulling in the same direction, competition is irrelevant.

Product perfection takes a lot of time, but product improvements can happen very fast–and experience has made me very fast.

If the strongest voices in your organization aren’t in synch, there’s no way your teams can produce great products. I specialize in helping honchos and stakeholders re-focus on the wants and needs of users and customers.

How I work

All projects start with a Quick Hit.

I can align your executives, design and run your strategic offsite, help you define a product roadmap, or enable you to create a category.

Come see what my coaching clients say about working with me.

My free video series on Executive Alignment in Five Conversations.