Web3 Product Strategy and User Experience

I joined the world of Blockchain & Web3 in 2017 with two decades’ experience translating technology into products people love. In the early days, the hype was huge and user experience really didn’t matter that much. Times have changed.

Today, success depends on great experiences that solve actual needs of real people and businesses. I’ve been helping startups create products that make sense and delight users for decades. I adopt deep fluency in user-centered design to the speedy world of startups to help you build things that people want and need.

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Articles

Recommended Resources

  • How to explain what your web3 product does and convince users to try it [Builder’s Guide] Is a fantastic step-by-step guide to creating a web page for your Web3 project with lots of practical examples. Mac’s guide is organized around 5 simple rules:

    1. Make them care.

    2. Make it easy to understand

    3. Show why your product can solve their problems

    4. Help them believe you will deliver on your promises

    5. Convince them to try it now

    My suggestions: schedule an offsite with your team to use his guide to rethink your product from the POV of your users and re-craft your website with fresh messaging? Or you can hire Mac to help!

  • Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb and not specific usability guidelines. Jakob wrote this article in 1994. In Web3, we like to reinvent everything. Instead, we should invent what we are inventing…and benefit from the lessons learned in the past.

  • OpenUX is a web3-native collective of some of the most experienced UX researchers working in the crypto space today. Their collective experience includes working for clients such as: MetaMask, Protocol Labs, MakerDAO, MIT Digital Currency Initiative, Rarible, Infura, CabinDAO, Stacks, Status, NEAR, Solana, Yearn Finance, and many more.

    The researchers at OpenUX support product teams with deep knowledge about their users in order to improve their products and services and ultimately find product market fit. They do this through in-depth user research, using qualitative and quantitative methods, and by training teams to do it themselves.

    Not only do they produce research, they see user research as a public good in web3, and are dedicated to publishing findings.

    If you're struggling with any of these questions, then OpenUX can help.

    • What market or user profile should we be targeting?

    • What can we learn about users that will inform our business, product and marketing strategy?

    • What user problems should we be solving?

    • What issues do we need to solve in our existing product?

    • How does our solution stack up against competitors?

    • What are the potential blockers for adoption that we can plan for?

    • What features should we prioritise over others?

    For more information, contact the team here or on Twitter.

Clients & Projects

Speaking Gigs

Testimonials

  • "Tamara is our go to consultant for anything User Experience and Product related. Tamara is the best product person I know."

    Ken Seiff, Managing Partner, Blockchange Ventures

  • "Tamara has been an absolute godsend to our team as we work towards our goal of bringing Web3 tech to the masses. From our very first conversation, she has understood our vision and has helped us translate that into a comprehensive and effective strategy."

    Derek Brown, Founder / CEO, Bunches

  • "Working with Tamara was a game changer for our startup. From the moment we engaged with her, we knew we were in good hands. Her deep knowledge and experience in strategic consulting allowed her to quickly pinpoint the details that mattered and toss out the details that didn’t. The end result of our collaboration with Tamara was a clear and well-defined product strategy that we felt confident in pursuing. We couldn't have asked for a better outcome and are truly grateful for Tamara's help."

    Paul Thomas, Co-Founder, Blue.fi

  • "Sessions with Tamara were super valuable for us as we were able to structure and align our communication strategy across a variety of target personas and user segments. We aligned on business goals, positioning, audiences, described and prioritized target personas and discussed user acquisition strategy for most important user segments. It helped to set the right context for the teams working on a product, marketing and bizdev, and improved our internal conversations regarding product/marketing efforts."

    Evegeny Ponomarev, Co-founder, Fluence

  • “Tamara has a brilliant product mind.”

    Founder, Blockchain Stealth Startup