Align Before Design ™
It’s time for product people to become expert aligners.
The fastest way to stall your career is to ‘stay out of politics.’ Instead, you should learn what life is really like for key decision-makers. Once you understand their world, you can help them get (and stick!) to the clarity and focus you need to launch products people love.
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Why all the fuss about executive and stakeholder alignment?
What’s the Align Before Design workshop?
Can I run my own Align Before Design workshop? If so, how?
What are alignment personas? How do they fit into the Align Before Design workshop?
Why is there still so much debate about personas in general?
How are alignment personas different than other kinds of personas?
Why do data-driven persona efforts often fail?
Why are stakeholder assumptions so much more powerful than data, and what can I do about it?
Why is it important to learn how to ‘manage up’ as you become more senior in product, UX, research, and other roles?
How are executive teams like the Greek gods?
Why do I have to worry about tornadoes if I’m a product person?
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Send me your questions.
Send me your questions about Align Before Design, Alignment Personas, Executive Alignment in Five Conversations, or anything related to personas. I’ll do my best to answer as many as I can by creating more videos and other materials to share.