Executive Alignment for UX and Product Leaders
Some helpful timestamps (sorry I can’t auto-link them for you here):
3:46 Welcome from Tamara
4:46. “Aligning stakeholders” is your job as you become more senior
6:00 We know how to build great products—why don’t we?
7:20 How misaligned executives cause “tornadoes”
8:10 Understanding what life is like for executives
11:00 The impact of executives misalignment
12:55 What we need from executives
14:20 Why it’s hard to align executives
16:20. The “how”: the alignment persona workshop
17:30. The “Five Conversations”
18:22. 1. Measurable business goals
22:50 2. How we talk about users today
24:40 3. Refocusing on wants and needs
26:00. 4. Drafting motivation-based personas
30:50 5. Prioritizing personas based on goals: The Magical Sentence
34:00 Using the clarity you’ve created
37:10 Why you need alignment first — before data!
38:20 The requirements of becoming senior in UX, UXR, and product
39:50. Q&A Why to start small and the Amazon story
42:35. How do you handle new leaders coming in?
45:17. What do you do if you already have personas?
47:35. Is it ok to talk to stakeholders one-by-one and then converge?
49:46. What if a project is already underway? Should you try this alignment process?
51:11. Why you should never try to fight assumptions.
