Welcome to Unfucked by Design, the podcast that explores the intersection of design, technology, and social impact. In this episode we speak to Tamara Adlin.

Tamara is a renowned expert in the field of User Experience Design. She's an author speaker. And in her words, a master of corporate on cluster fucking.

Some of the topics we discuss include UX design for Web3, Hype Cycles and lessons learned from previous experiences. Similarities between Web3 and today's AI narrative. Also, how much a designer should know about your industry before you hire them.

00:00 Intoduction

05:38 Job Descriptions

08:05 Job application spreadsheet hack

23:08 Taking ownership of ourselves as a product

23:48 Make yourself usable

25:15 Goals setting as part of the persona development process

31:35 Goal posts switching

31:49 Re-establish measureable goals in design assets

33:40 Drafting an investor deck up front with goals to understand hypothesis

37:51 A north star hack, "Who's a company that's doing it well"

41:22 Reminding people what they already know, "everyone's a designer, really."

44:18 UX for Web3 & the Web3 20 Minute Masterclass

49:56 Web3 products are just mouse traps

51:20 Web3 dickheads not solving any problems people actually have

52:22 Web3 eliteism was an attractor

55:08 Gartner Hype Cycle Web3/AI, and where we are now for both

58:44 Deep Dive on Wallets

01:01:43 Getting some quick wins as designers

01:06:17 User Experience Metrics

01:06:38 How to use your power when you first arrive somewhere

01:12:14 AI Hype Cycle Intro

01:15:12 AI: If people were demanding good information, we'd have nothing to worry about

01:18:49 Generating personas with AI and why this will fail

01:26:37 Giving your "Users" useful names & the five conversations you need to have to build "Alignment Personas"

01:33:12 The Anti-persona

01:38:35 Jason Frieds approach to shipping fast and testing in the wild.

01:44:24 Advice for AI early adopters