UX Cake: Creating Personas That Align Stakeholders

This is the first of two interviews I did for Leigh Arrodondo’s UX Cake Podcast:

We’re talking with Tamara Adlin, a persona pioneer, about a process for creating personas that not only aligns executives and stakeholders, but that also actually gets those personas used. Tamara’s honed this process over the last decade, and she shares with us what "alignment personas" are, how and why she creates them, and how you can create them too. Plus, how to navigate this potentially political process that is fraught with danger!