Unf*cked By Design

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Written By tamara adlin

I was a guest Jackson Beale’s fantastic video podcast series! We talked for almost two hours about everything from career to Web3 UX. Here’s the official description:

Welcome to Unfucked by Design, the podcast that explores the intersection of design, technology, and social impact. In this episode we speak to Tamara Adlin. Tamra is a renowned expert in the field of User Experience Design. She's an author speaker. And in her words, a master of corporate on cluster fucking. Some of the topics we discuss include:

  • UX design for web three hype cycles and lessons learned from previous experiences.

  • Similarities between we3 and today's AI narrative.

  • How much a designer should know about your industry before you hire them.

  • 00:00 Intoduction

  • 05:38 Job Descriptions — how much do you need to know before you join a team as a UX pro?

  • 08:05 Job application spreadsheet hack

  • 23:08 Taking ownership of ourselves as a product

  • 23:48 Make yourself usable

  • 25:15 Goals setting as part of the persona development process

  • 31:35 Goal posts switching

  • 31:49 Re-establish measureable goals in design assets

  • 33:40 Drafting an investor deck up front with goals to understand hypothesis

  • 37:51 A north star hack, "Who's a company that's doing it well"

  • 41:22 Reminding people what they already know, "everyone's a designer, really."

  • 44:18 UX for Web3 & the Web3 20 Minute Masterclass

  • 49:56 Web3 products are just mouse traps

  • 51:20 Web3 dickheads not solving any problems people actually have

  • 52:22 Web3 eliteism was an attractor

  • 55:08 Gartner Hype Cycle Web3/AI, and where we are now for both

  • 58:44 Deep Dive on Wallets

  • 01:01:43 Getting some quick wins as designers

  • 01:06:17 User Experience Metrics
    01:06:38 How to use your power when you first arrive somewhere

  • 01:12:14 AI Hype Cycle Intro

  • 01:15:12 AI: If people were demanding good information, we'd have nothing to worry about

  • 01:18:49 Generating personas with AI and why this will fail

  • 01:26:37 Giving your "Users" useful names & the five conversations you need to have to build "Alignment Personas"

  • 01:33:12 The Anti-persona

  • 01:38:35 Jason Frieds approach to shipping fast and testing in the wild.

  • 01:44:24 Advice for AI early adopters

tamara adlin
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