Client Testimonials
Rich Barton, Zillow Group
“We've had immense luck with Personas at Zillow for everything from Development to Design to Sales to Marketing to ops. When we adopted it as an outside consultant project [in 2006], I never would have guessed it would become so embedded. I literally think there is never a meeting at Zillow where one of the personas is not cited by name.”
Spencer Hewitt, Founder / CEO, RADAR
“Tamara was the product rock of RADAR that got us moving in the right direction. When building a fundamentally new technology it can be applied to zillions of things and Tamara helped us focus on what was important and what would actually deliver value to THE USER. Beyond that Tamara was an invaluable mentor and even sometimes mediator for the founding team. She is a unicorn.”
Margo Schneider, Seattle Children’s Hospital
“Tamara is fantastic. Healthcare is complex with a myriad of different audiences with wildly different needs. Tamara did an amazing job of helping our large group of business owners work together to identify our users' needs and then prioritize them. Her expertise and humor were much appreciated by all involved.”
Evgeny Ponomarev, Co-Founder, Fluence Labs
Sessions with Tamara were super valuable for us … we aligned on business goals, positioning, audiences, described and prioritized target personas and discussed user acquisition strategy. It helped product, marketing and bizdev, and improved our internal conversations regarding product/marketing efforts.
Andrew CM, Cent.co
“Working with Tamara has given our team a sense of relief. when it came to pursuing company business goals, our executive team thought we were on the same page, and yet we found ourselves running in circles. working with tamara revealed the small but consequential differences in understanding between our executive members.”