What to do when you are asked to “refresh the personas”
By Tamara AdlinSeptember 20, 2017

What to do when you are asked to “refresh the personas”

I got a call today from yet another person in yet another large company (a super-big one this time) who has been tasked to ‘refresh the personas’ that were created several years ago by collecting new data and creating new posters. Let’s unpack the ‘reasons‘ to refresh them.

“We need more ” underpants
By Tamara AdlinApril 2, 2012

“We need more ” underpants

I found an old post that I never ported over–it’s from 2006! Remember 2006? That was like…ages ago. But it’s still a good in my extremely humble opinion, so here you go!

User is a four-letter word: the cow argument
By Tamara AdlinAugust 21, 2007

User is a four-letter word: the cow argument

The word “user” is such a bad word. And, by the way, so is the word “customers.” They are confusing, arbitrary, totally flexible and, worse, a great excuse to never think about the real people who use or buy or enjoy or hate your products.

Corporate Underpants.
By Tamara AdlinApril 26, 2007

Corporate Underpants.

I picture big companies as if each one of them was really some kind of huge person. A giant resembling a businessperson in a suit. To the casual glance, and from the outside, they often seem impeccable, well put together, professional, thoughtful, perfectly groomed, confident, and capable just like a person in a well-cut business suit of the finest fabric.