Elation/Deflation: The Responsibility of Being an Experienced Woman in Tech (or any business)
I give pep talks to women to help them get through a job change and/or negotiation. I tell them to be brave for 10 seconds, say it, and shut up.
Personas need a purpose: why you shouldn’t try to make personas that cover the whole company
My friend Benjamin asked a great question when I published my recent article on personas. In that article one reason an existing set of personas might not have worked: “They were probably created for the entire company, a big bunch of products or services, or a big division in the company…”
What to do when you are asked to “refresh the personas”
I got a call today from yet another person in yet another large company (a super-big one this time) who has been tasked to ‘refresh the personas’ that were created several years ago by collecting new data and creating new posters. Let’s unpack the ‘reasons‘ to refresh them.
Back by popular demand: Let Them Pee
Hey there! I was mentioned in this fun article by Greg Nudelman, who shows extraordinary taste when it comes to “UX People.” And just ‘cause, I figured I’d repost the original, now-famous “Let them pee” blurb!
PNL should not equal URL.
This is one of my favorite underpants problems–partially because it has such a good name: how great is “PNL does not equal URL”? Catchy, geeky…it’s got it all.
We need more… underpants
I found an old post that I never ported over–it’s from 2006! Remember 2006? That was like…ages ago. But it’s still a good in my extremely humble opinion, so here you go!
What happens if you don’t use personas?
A potential client once asked me to write this up to help her convince the powers-that-be to invest in the project. Thought I’d share with all y’all.
What the hell happened to that homepage?!
Why do so many home pages suck? Simple answer: because it’s been a couple months (at least) since they were designed.
36 electronic devices are still on in the cabin… and other awesome lies.
You know how I am about traveling. I take pleasure in tiny rebellions, like only putting my cell phone in ‘airplane mode’ instead of turning it all the way off. And I think maybe I’m not the only person who does this.