I’ll admit it. I’m intimidated by blockchain. I started working in the space a couple of years ago and I’m still at advanced-beginner status. It’s an unfamiliar feeling: I’ve faced dozens of new technologies and domains over my 20+-year UX career, but it’s never felt like this.
I give pep talks to women to help them get through a job change and/or negotiation. I tell them to be brave for 10 seconds, say it, and shut up.
My friend Benjamin asked a great question when I published my recent article on personas. In that article one reason an existing set of personas might not have worked: “They were probably created for the entire company, a big bunch of products or services, or a big division in the company…”
I got a call today from yet another person in yet another large company (a super-big one this time) who has been tasked to ‘refresh the personas’ that were created several years ago by collecting new data and creating new posters. Let’s unpack the ‘reasons‘ to refresh them.
I found an old post that I never ported over–it’s from 2006! Remember 2006? That was like…ages ago. But it’s still a good in my extremely humble opinion, so here you go!
A potential client once asked me to write this up to help her convince the powers-that-be to invest in the project. Thought I’d share with all y’all.
The word “user” is such a bad word. And, by the way, so is the word “customers.” They are confusing, arbitrary, totally flexible and, worse, a great excuse to never think about the real people who use or buy or enjoy or hate your products.
I picture big companies as if each one of them was really some kind of huge person. A giant resembling a businessperson in a suit. To the casual glance, and from the outside, they often seem impeccable, well put together, professional, thoughtful, perfectly groomed, confident, and capable just like a person in a well-cut business suit of the finest fabric.