What to do when you are asked to “refresh the personas”
By Tamara AdlinSeptember 20, 2017

What to do when you are asked to “refresh the personas”

I got a call today from yet another person in yet another large company (a super-big one this time) who has been tasked to ‘refresh the personas’ that were created several years ago by collecting new data and creating new posters. Let’s unpack the ‘reasons‘ to refresh them.

PNL should not equal URL.
By Tamara AdlinApril 2, 2012

PNL should not equal URL.

This is one of my favorite underpants problems–partially because it has such a good name: how great is “PNL does not equal URL”? Catchy, geeky…it’s got it all.

We need more… underpants
By Tamara AdlinApril 2, 2012

We need more… underpants

I found an old post that I never ported over–it’s from 2006! Remember 2006? That was like…ages ago. But it’s still a good in my extremely humble opinion, so here you go!